It’s easy to feel that you should be posting in ALL of the places, ALL of the time!.
But take a minute to consider where your ideal client hangs out and engages.
For me, that’s over on LinkedIn and Instagram.
I am not a big fan of Twitter… its moves too fast and I do not cope well when having to restrict the characters in my posts.. (why say in a sentence, something you can spin out into a paragraph or two lol!)
I hang out in the places I enjoy interacting and posting, and where I know my dreamies are.
When writing marketing content, I like to follow the following pillars:
The Pillars of Creating Content
Use Tools to Help Your Creative Flow
I like to use Canva and Trello when creating content and planning.
Canva allows me to use consistent branding and templates which are professional and eyecatching. Trello allows me to keep tabs on which content I am planning on using, drafting the status and see everything in one place visually (that’s an important aspect for me as a creative and visual person).
I keep a list for Newsletter Ideas, Instagram, LinkedIn, and general posts.
I try to ensure that my content follows the pillars above, but also links to the following
Don’t re-invent the wheel: Work smarter not harder when creating content.
I hope this has been useful and perhaps given you a few extra ideas for creating content to market your business.
Leave a comment below and let me know.
I am writing this as you are all no doubt enjoying the long Bank Holiday weekend, and feeling slightly nauseous from the overdose of chocolate and hot cross buns!
This weekend, whilst still in lockdown (although 6 of us did gather in the garden legally!), we enjoyed our family annual Easter egg hunt, a roast lamb dinner and way too much chocolate. But I also enjoyed seeing the many families in my neighbourhood enjoying the Easter Rock Trail that I created for everyone to enjoy.
An idea came to me a week or so ago, that I could create a a little trail of painted rocks that everyone could enjoy – even with restrictions in place. I ordered some acryclic paints online and have found the creation of the arty stones a really mindful and enjoyable way to spend some time. I’ve enjoyed creating different designs and my favourites are probably the cherry blossom.
I left a trail of 20 rocks around the neighbourhood for people to enjoy as they take a walk over the bank holiday weekend.
When my husband asked me why I had gone to all the bother of doing it, I wasn’t really sure of my answer other than it seemed a nice thing to do.
But as I think about it more, I realise that it sings to my core values. I recognise that creating the trail, painting the rocks and offering something to my fellow neigbours to enjoy speaks directly to my values of Community, Kindness and Creativity. So it’s no wonder that I have been so uplifted by organising this – even if nobody takes part – but I am sure they will.
It has really been lovely to hear how many people enjoyed taking part and there is talk of making more next year and creating an annual event!
What has bought you joy this Easter? I would love to hear about your traditions. Drop me an email here