Holly Nixon of Ta-Dah! Strategic Business Support has been recognised for her support of overwhelmed female small business owners during the pandemic, becoming Woman Who Achieves winner at their annual gala ceremony on 1st October.
The award recognises the personal lengths Holly went to, supporting women running their own companies to manage their route through the pandemic, balance home and personal lives as well as keeping her own business going.
During the pandemic, Holly found her former business in events planning disappear overnight. Determined to rise like a phoenix, Holly took the opportunity to rebrand and come back fighting. With a keen interest in helping others and a long career in events, Holly took up the services of a business coach to “pivot” her offer and the strategic business support service was born.
Whilst many business owners tightened their belts, Holly bucked the trend and invested in writing a 12-week programme for busy overwhelmed businesswomen, adding in valuable virtual administration support. The programme was so successful, she quickly took on 3 freelancers to deliver the administration support, leaving Holly time to concentrate on one-to-one coaching.
The Woman Who awards are organised and hosted by Sandra Garlick MBE, to shine a spotlight on the amazing female business and charity leaders and future leaders across the UK. This year marks the fifth year of the awards programme, alongside a programme of support through the Academy and Network. The awards celebrate women in a total of 15 categories, and include solopreneurs and charity founders.
West Midlands based Solicitors firm Alsters Kelley sponsored the Woman Who in Services category won by Holly. The judging panel commented “Holly is crystal clear on her service offering and has a clear business growth plan.
She took her time to understand her business’ trajectory, to re-brand and to assess her market. The judges would love to see Holly back next year to see what she’s achieved over the next 12 months.”
Holly has also battled health concerns to overcome during the pandemic, alongside re-building her business and so has a wealth of personal experience to share with her clients. She said “This award means a huge amount to me professionally and personally. It’s been a rollercoaster of a year, and I took some risks to reposition my offer to other very busy women. I hope this shows that success is possible, even in the most challenging of times and I am looking forward to my future with some exciting plans”.
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