It’s easy to feel that you should be posting in ALL of the places, ALL of the time!.
But take a minute to consider where your ideal client hangs out and engages.
For me, that’s over on LinkedIn and Instagram.
I am not a big fan of Twitter… its moves too fast and I do not cope well when having to restrict the characters in my posts.. (why say in a sentence, something you can spin out into a paragraph or two lol!)
I hang out in the places I enjoy interacting and posting, and where I know my dreamies are.
When writing marketing content, I like to follow the following pillars:
The Pillars of Creating Content
Use Tools to Help Your Creative Flow
I like to use Canva and Trello when creating content and planning.
Canva allows me to use consistent branding and templates which are professional and eyecatching. Trello allows me to keep tabs on which content I am planning on using, drafting the status and see everything in one place visually (that’s an important aspect for me as a creative and visual person).
I keep a list for Newsletter Ideas, Instagram, LinkedIn, and general posts.
I try to ensure that my content follows the pillars above, but also links to the following
Don’t re-invent the wheel: Work smarter not harder when creating content.
I hope this has been useful and perhaps given you a few extra ideas for creating content to market your business.
Leave a comment below and let me know.